Category: Direct Selling

Exactly how committed to technology is Gen Y? Learn more by checking out this video clip of Momentum Factor Founder & CEO Jonathan Gilliam's presentation at the 2012 DSA Conference in June.

You may recall in May the news from the Wall Street Journal about short sellers taking on direct sellers for alleged improper crediting of personal consumption figures toward revenue. The actions of a few short-sellers sent industry's public stocks into a tailspin as the herd reacted to these irresponsible — and erroneous — claims. And now it's happening again.

Momentum Factor Founder & CEO Jonathan Gilliam has been invited to speak at this year's Direct Selling Symposium seminar for start-ups and growth companies in Salt Lake City, Utah. The conference is sponsored by LaunchSmart and features some of the best minds and most well-known expert consultants that the direct selling industry has to offer.

The last few weeks have been hard on social media firms. Facebook's shares took another dive after "disappointing results", and reports of Zynga's "game fatigue" have sunk theirs as well.

In our practice we often notice confusion among new entrants to the industry about how party plans and mlm-style companies differ, especially with regard to compensation. Often it is a company just starting out and seeking to become one of these, but not really knowing how to differentiate from the other.

Today, how often you publish content is more important than the consistency of your message. It used to be that consistency and branding were the name of the game. Drive home a consistent, simple message, the old wisdom went, and people would gravitate to your offering. But times have changed.

As much as we love mingling with the crowd at DSA meetings, this year we decided to go all in with our exhibitor booth. You'll find us waaayyy in the back and to the right, strategically placed near the coffee service! And be sure to check out Momentum Factor CEO Jonathan Gilliam's presentation during the event as well.

Learn what Momentum Factor Founder & CEO has to say on this social media topic in an excerpt from his new book Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity ... And Change the World.

After nine months of late nights, junky food, a broken coffeemaker (seriously), edits and re-edits, and a family missed, Momentum Factor Founder & CEO Jonathan Gilliam's book: Social Selling - How Direct Selling Companies Can Harness the Power of Connectivity and Change the World, is finally published and ready for sale.

The recent news about short sellers taking on Herbalife had the direct selling industry wondering what's next. Well, now we know. They're going after everyone.