Category: Momentum Factor

Herbalife receives a Civil Investigative Demand from the US Federal Trade Commission.

You already know about .com, .net and .org, but did you know that in 2014, there will be hundreds of new top-level domains (TLDs) coming available, including .blog, corp, .health, and more? That means that now is a good time to re-evaluate your domain strategy or develop one.

Momentum Factor Founder & CEO Jonathan Gilliam has been invited back to speak at this year's Direct Selling Symposium set for March 21, 2014, in Salt Lake City. His topic will cover how startup companies can leverage social media and online technologies to boost their recruitment, revenue and retentions and have more success at the early stages of building a company. 

2013 was an interesting year for the direct selling industry. Here's our take on what's next.

Brandjacker videos impact the online reputation of 80% of the Top 100 direct sellers. Is your company affected?

Advances in email software can help you learn more of what works, so you can do less of what doesn't.

Go ahead, type in the name of any notable person, place or thing in the search engines. In nearly every case you will find a Wikipedia article in the top results. Wikipedia is the search result king. Nothing comes close in scope or consistency when it comes to scoring top spots in the search engines. What does this mean for your company? A lot more than you may think.

Momentum Factor's Scott Allen has created the ultimate guide to getting your company's YouTube videos ranked on Google. Highly ranked videos not only help your marketing but are excellent for reputation protection purposes.

Ask a direct selling executive what frustrates him or her about social media, they’re likely to tell you that social media doesn’t seem to generate a “Return on Investment.” For centuries, the business world has relied on this key metric. If you put money in, you should get more money out, right? It’s standard business practice. But traditional metrics don’t always work well in the world of social media. If you are measuring the ROI of social, you’re measuring the wrong thing.

Facebook Groups can be a good way to connect and build relationships between people already in the Group. Groups by nature are chattier, posts are more viewable than on a Page and are read more often because members are notified of updates. But there are very good reasons not to sponsor or encourage Groups.