Category: Regulatory

FTC - Federal Trade Commission and Influencer Marketing

FTC Releases Updated Guidance on Multi-Level Marketing

Jonathan Gilliam
May 2, 2024
On Wednesday, May 1, the FTC staff released updated business guidance for multi-level marketing, which revises previous guidance from 2018. Read this article from Kelley Drye to learn more.
FTC - Federal Trade Commission and Influencer Marketing

FTC Sends Letters to DSA & DSSRC

Jonathan Gilliam
March 22, 2024
The FTC sent letters to both the DSA and the DSSRC on Friday, March 15. While these letters or advisory opinions reflect the views of the current FTC staff and are not official Commission positions, the letter to the DSSRC raised concern about the program's guidance about income disclosure statements, and the letter to the DSA restated the FTC's position on the interpretation of the Koscot Test. Learn more in this article from Kelley Drye.
FTC - Protecting America's Consumers - Protecting America's Consumers | FTC Press Release

FTC Sends Warning Letters to Influencers Regarding Improper Social Posts

Jonathan Gilliam
November 17, 2023
The FTC has issued warning letters to a pair of trade associations and at least a dozen influencers regarding improper social media posts. Notably, each letter also included the FTC’s notice of penalty offenses concerning misleading endorsements and indicated that the recipient could face civil penalties of up to $50,120 per violation.
FieldWatch protects Neora in FTC case

FieldWatch Helps Protect Neora

Mike Forcucci
October 25, 2023
Neora's win over the FTC on September 28, 2023, was a landmark decision for the direct selling industry. And while there were many factors and reasons that allowed Neora to come out on top of this arduous court battle, we are proud to say that FieldWatch™ and its ability to provide effective compliance monitoring played an important part in the decision.
Neora wins case against FTC.

Neora Wins Case Against FTC

Jonathan Gilliam
September 28, 2023
In an important regulatory decision for the direct selling industry, Neora has won its case against the FTC. Read the full press release here.
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