Momentum Factor's Scott Allen has created the ultimate guide to getting your company's YouTube videos ranked on Google. Highly ranked videos not only help your marketing but are excellent for reputation protection purposes.

Ask a direct selling executive what frustrates him or her about social media, they’re likely to tell you that social media doesn’t seem to generate a “Return on Investment.” For centuries, the business world has relied on this key metric. If you put money in, you should get more money out, right? It’s standard business practice. But traditional metrics don’t always work well in the world of social media. If you are measuring the ROI of social, you’re measuring the wrong thing.

Facebook Groups can be a good way to connect and build relationships between people already in the Group. Groups by nature are chattier, posts are more viewable than on a Page and are read more often because members are notified of updates. But there are very good reasons not to sponsor or encourage Groups.

Overnight, the world's largest email provider - Gmail- changed the game for marketers with the introduction of Gmail Tabs.

Momentum Factor's Jonathan Gilliam has been invited back to speak at the 2013 Direct Selling Symposium set for September 11 in Salt Lake City. His topic will cover how startup companies can leverage social media and online technologies to boost their recruitment, revenue and retentions while having more success at the early stages of building a company.

Wonder why your company's Facebook page isn't performing as well as it could be? Hard to know. Direct selling companies all have different ideas about what will "work" on Facebook and misconceptions abound. Here are six myths you should be aware of as you post to your Facebook account.

Momentum Factor has partnered with well-known direct-selling executive Jamie Stewart to form a new UK-based social media and online marketing services firm, Momentum Factor (Europe), Ltd. This will serve as Momentum Factor's European offices.

Momentum Factor's Jonathan Gilliam and Stephanie Wonderlin to host Twitter session at the DSA Annual Meeting from June 10-11, 2013. Veteran CEOs will share their experiences on Twitter during this session titled "Facebook's Fine ... But I Just Don’t Get Twitter!"

You already know Momentum Facor as a firm that can turn-key manage your social media presence, beautifully and with real results. Now, our team is offering a comprehensive strategy, coaching and execution program to create and maintain a world-class social presence and maximize return on your investment, all at a startup-friendly price! Introducing SmartStart Social.

As part of the ongoing Herbalife short seller saga, Herbalife recently released its 2012 income disclosure statement. The first paragraph immediately highlights one of the common misconceptions about direct selling.