Category: Momentum Factor

Google has announced another foray into social networking (Google+), and so far, reports are surprisingly good. No doubt it will not unseat the behemoth that is Facebook, but it is interesting in that Google seems to have thought out some of the most frustrating and time-wasting things about Facebook in order to solve them.

I thought I was dreaming this morning when I opened this morning's Wall Street Journal and out pops a wonderful sight - a Parade-style magazine chock-full of articles educating the business world about the promise of the direct selling industry.

Momentum Factor is off to Miami, Florida, next week (June 5-7) to attend the 2011 DSA Annual Meeting.

Here's a revolutionary thought: the direct selling industry invented social marketing. Even so, here are the top 10 social media mistakes made by direct sellers.

Are you excited and working hard every day to build a great direct selling company? If so, this post is not for you. This article is for those who seem to have a death wish when it comes to making their company a success. For those in this category, I present the following tips certain to destroy all you've worked for and shorten your direct selling career.

So, you've spent a good hour perfecting a funny post that may just go viral. You polish it up one last time, hit "share" and then ... nothing. No comments or shares or even likes. Don't worry, it's not you (well, not all you.) Posting something to your peeps doesn’t guarantee they'll ever see it, even if they would have loved it. This is because Facebook's software establishes relevancy, person by person, to each and everything you do.

Momentum Factor Founder & CEO Jonathan Gilliam just returned from his presentation at the ANMP Convention in Las Vegas where he and his co-presenter Mel Atwood shook up the industry, just a bit - calling for an end to hype and over-promising with a presentation titled "No More Bullsh*t" and for a new industry movement toward authenticity in everything direct sellers do.

Smart companies know the future of marketing includes "social selling", tapping individual social networks with a great product and story. Direct selling is an optimal way to do this, only most companies who see promise in the model do not necessarily need the infrastructure of a full-fledged direct selling company. Recently, demand for a deeper social selling has attracted to our industry a new kind of company, the "Tweener."

We're excited to announce Momentum Factor's latest web development project, Organo Gold's primary replicated distributor sites, to be launched soon.

With all the upline and downline messages, event flyers, congrats, alerts, news and promotions your distributors receive, it's a wonder there's time for anyone to sell. Most email gets scanned and trashed, with only a few select messages worthy of reading. Your email needs to be one that shines through the clutter.