Category: Momentum Factor

Instagram & Insta-Spam - Is Your Reputation at Risk

Can Instagram Stop Insta-Spam?

Jonathan Gilliam
July 2, 2015
Our social and online reputation teams have noticed a recent rise in what we affectionately refer to here as "Insta-Spam." That is, spam bots leaving fake comments from fake profiles, or hashtag hijackers posting dozens if not hundreds of often inappropriate photos, directly tagged to client brand names.
Jonathan Gilliam to speak at 2015 DSA Canada Annual Meeting

Momentum Factor’s Jonathan Gilliam to Present on Virtual Parties at DSA Canada

Jonathan Gilliam
June 18, 2015
We are proud to announce that the Momentum Factor team and CEO Jonathan Gilliam will be in attendance at this year's DSA Canada Annual Meeting from June 24-25 in Niagra Falls, Ontario. Gilliam will deliver the latest cutting-edge content to the world's greatest direct selling executives at this year's "We Have the Power!" annual meeting as he will be speaking during an 11:00 am Tuesday morning session.
Gig Economy - Can Direct Selling Survive?

Can Direct Selling Survive the Gig Economy?

Jonathan Gilliam
April 1, 2015
If you haven’t taken part in the "gig economy", you will soon. Powered by the ubiquity of mobile and GPS, new apps are taking over the distribution of tasks and services we use every day. From ridesharing programs like Uber and Lyft, to errand matchmakers like Instacart and TaskRabbit, these innovative services are being massively adopted not only by consumers but also people seeking to supplement their income. As a result, markets for taxis, handyman services and many others are being upended.
Jonathan Gilliam Book: Blastoff! - Creating Growth in the Modern Direct Selling Company

It’s Time for Social Media to Take its Seat in the Boardroom

Jonathan Gilliam
March 31, 2015
The following is an excerpt discussing the importance of social media from Momentum Factor Founder & CEO Jonathan Gilliam's book for direct selling executives, Blastoff! Creating Growth in the Modern Direct Selling Company. 
A Primer for Direct Selling Executives on How to Defend Online Reputation

Online Reputation Defense – A Primer for Executives

Jonathan Gilliam
January 13, 2015
In our continuing series on the impact of reputation issues on corporate brands, we offer a primer from Momentum Factor's Director of Risk Mitigation Scott Allen for direct selling executives interested in improving their performance by implementing strong online reputation defense strategies.
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